Cinnabar
created a regiment of custom game consoles as well as giant scenery and thousands
of square feet of custom staging for Add Water's Sony Play Station press event
and award ceremony. The event took place over the course of three days during
E3 2001, the video gaming industry's biggest annual convention.
Sony
PlayStation
Press
Event
A phalanx
of game consoles
The audience
seating as seen from the perms in Studio One at LA Center Studios
Even
the load-in crew was mesmerized by the games, catching a quick fix during
lighting programming
The Game
consoles were lined up under massive "Sacred Geometry" elements,
specially designed to shimmer and change with the light.
The stage
was outfitted with comfortable chairs for expert demonstrators who played
on the giant projection screens.
